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4 Nov 2026

Famin: Resurgent rallycross can be ‘one of motorsport’s biggest disciplines’

FAMIN Bruno (fra), VP Motorsport of Alpine, portrait at the Meet the Alpine Endurance Team during the 2024 24 Hours of Le Mans, 4th round of the 2024 FIA World Endurance Championship, on the Circuit des 24 Heures du Mans, on June 13, 2024 in Le Mans, France - Photo Germain Hazard / DPPI
© Germain Hazard / DPPI

Bruno Famin might no longer be directly involved in rallycross, but after paying a visit to the Euro RX paddock earlier this year, he was quick to reiterate his belief that the dual-surface discipline has ‘incredible potential’ to grow.

Famin’s story in rallycross stretches back more than three-and-a-half decades, to his days with Peugeot Talbot Sport. In his role as Peugeot Sport Director, he masterminded the marque’s official World RX efforts in tandem with Hansen Motorsport from 2014 to 2018, yielding the 2015 Teams’ title, nine individual victories and 45 podium finishes for drivers including Sébastien Loeb, Timmy Hansen and Davy Jeanney. 

Since then, the Frenchman has gone on to work in Formula 1 and international endurance racing, and is now the Deputy Director in charge of Competition for the Automobile Club de l’Ouest.

With his son engineering multiple FIA World Rally Champion Loeb during his rallycross comeback in Euro RX1 at Lohéac, however, Famin took the opportunity to return to an old stomping-ground. With the series in the midst of a rousing resurgence – as evidenced by large grids and even larger crowds across the board in 2026 – he remains convinced the best is yet to come.

“I’ve never been away [from rallycross], he told Talking Loose. “I’ve always gone at least once a year to a French Championship event – I still try to maintain the contact as much as I can.

“I started a long time ago in rallycross – with Jean-Luc Pailler back in ’89 or ’90, something like that, as one of my first tasks as a young engineer at Peugeot Sport – and I have a lot of very good memories.

“I think it’s the most stressful discipline in which I’ve been involved in motorsport, to be honest – with four race starts per day, it isn’t easy on the heart!

“I still think rallycross has incredible potential. It ticks all the boxes, especially in the current era – it’s a show, it’s a real sport and it’s fast. Lohéac is the second-biggest motorsport event in France after the 24 Hours of Le Mans, which shows what rallycross can do. 

“Even if rallycross is not currently an FIA World Championship, I still believe that one day, it will come back and be one of motorsport’s biggest disciplines.”

© Paulo Maria
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